Archadia Brand Identity | Web Design Mood
Archadia Brand Identity by Cristian Carrara

Archadia Brand Identity

Silver A' Design Award Winner 2022

brand identity, logo design, architectural identity, geometric logomark, parallelogram forms, ascending composition, white on dark contrast, teal background, prussian blue, contemporary architecture, parametric facade, wave patterns, swiss modernist influence, sans-serif typography, institutional voice, educational branding, academy identity, clean lines, minimalist aesthetic, professional sophistication, centered composition, typographic hierarchy, wordmark design, tagline integration, cool color temperature, high contrast, sharp edges, geometric precision, modern rationalism, visual identity system, corporate identity, architectural photography, atmospheric background, building facade, rhythmic patterns, contemporary design, brand hierarchy, aspirational messaging, directional energy, angular geometry, luminous white, deep shadow, sophisticated restraint, institutional authority, educational excellence

Archadia is a brand identity created for a higher education school of architecture based in Venice, Italy. The symbol is a stylized letter A, split into two solid volumes to suggest both stability and movement. The letter A stands for the brand name and also for academy, architecture and abitare, the Italian word for living. The form is built from an equilateral triangle inscribed in an isosceles triangle. The blue color reflects the institutional role of the school and the water of the Venice lagoon. The vector logo works on light and dark backgrounds.