Golden A' Design Award Winner 2021
automotive human-machine interface design, infotainment system display, climate control interface, dual-zone temperature visualization, dark mode interface aesthetic, charcoal gray background field, magenta to cyan thermal gradients, vertical chromatic thermometer bars, anthropomorphic seat diagram, bilateral symmetrical composition, high-contrast OLED rendering, minimalist iconography, sans-serif typography, contemporary digital interface design, horizontal rectangular display format, dashboard integration, nocturnal color palette, matte black ground, luminous interface elements, saturated magenta pink accent, violet indigo gradient transition, cobalt blue cooling indicator, cyan blue cold spectrum, red-orange heat visualization, status bar information architecture, connectivity icon display, mode toggle buttons, AUTO climate function, A-C air conditioning indicator, windshield defrost glyph, rear window heating icon, recirculation mode symbol, temperature readout typography, droplet humidity indicator, voice assistant orb, three-sixty camera notation, personalization greeting text, zone management interface, preset temperature memory, home function icon, vector-quality edge treatment, smooth color interpolation, anti-aliased gradient rendering, self-illuminated display technology, true black contrast, information hierarchy layering, biomorphic human silhouette, geometric rectilinear framework, rainbow spectrum suggestion, digital interface vocabulary, premium automotive aesthetic, legibility optimization, night driving consideration, eye strain reduction, dual-zone mirrored structure, systematic design rigor, connected device integration, informational density balance, visual clarity achievement, refined interface character, intuitive embodied metaphor, contemporary sans-serif neutrality, established automotive symbolism, sophisticated chromatic restraint, horizontal cinematic proportion, central vertical axis organization, equidistant element placement, mathematical compositional precision, figure-ground separation drama, dimensional layering suggestion, utilitarian function elevation, accessible information parsing, immediate visual comprehension, climate functionality communication, integrated ecosystem suggestion, typographic consistency maintenance, spatial compression intentionality, screen-based interaction optimization, luminous element legibility, ambient lighting adaptation, human factors engineering integration, visual interface synthesis.
SAIC's brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.